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Understanding what organizational processes are can help your company to perform more assertively and stand out from the competition.

This is because organizational processes are all activities that contribute to the delivery of a product or service in the company. It is essential that each process is interconnected to the others, ensuring synergy and complementarity between the sectors.

Do you want to know more about what organizational processes are and how your company can improve the results obtained with them? So read on!

What are organizational processes? 

Organizational processes are interrelated activities that contribute to the functioning of a business.

It is common that, when observing organizational processes, it is possible to draw a chronological chain of activities. There is an initial event, responsible for the “start” of that process, followed by a series of other steps related to various areas of the organization.

How about an example to better understand?

In a shoe production and retail company, for example, we can say that organizational processes follow the following base flow:

  1. receipt of raw materials (contact logistics with suppliers, warehouse and distribution logistics);
  2. product development (product design logistics, licenses and patents, operationalization of production, routine organization and achievement of goals);
  3. shipping to stock (stock logistics, communication with physical or virtual points of sale, such as marketplaces );
  4. dissemination (contact with the marketing team and sales representatives , development of social media strategies or physical sales);
  5. sales (performance of the sales team, training for store salespeople and improvement of skills of this team);
  6. financial flow;
  7. after-sales and customer loyalty.

Did you see just how to understand what organizational processes are through understanding the connection between sectors? That’s why we say that the processes in the organizational chain are all connected and sequential.

How important are organizational processes for the company? 

Understanding what organizational processes are and how they relate is a good start to understanding their importance to the business as well.

Having a clear design of the company’s production chain is essential for mapping improvement opportunities. 

And what does that mean?

It means that, when faced with a deviation in the process (it could be a delay or a failure in communication between sectors, for example), an organization that works its routines in an aligned and clear way is able to easily identify the source of the problem. As a result, we have more agile, assertive and resolute decision-making.

Another great advantage of monitoring organizational processes is the possibility of working with performance indicators . It is possible, for example, to create production and sales targets and periodically monitor them by auditing specific stages of the product’s journey.

A good example of these indicators, this one focused on the organizational sales process, is the conversion rate. It indicates the volume of prospects effectively converted into customers after investing in a strategy.

Tracking your conversion rate is essential to knowing the effectiveness of your sales strategy, whether your content is generating engagement and can also point to issues that are happening in other areas of the company. In addition to directly reflecting on your billing.

See in the video below how to put into practice the management of organizational processes by indicators:

What types of organizational processes? 

In addition to knowing what organizational processes are, companies seeking to develop their performance also need to understand the different types of existing processes.

Each organization must invest in managing organizational processes in the most convenient way, which also includes segmenting them in a functional way.

However, there are 3 main types of organizational processes, which we’ll talk about next.

1. Primary processes

Primary organizational processes are those aimed directly at the relationship with the external public. We can say that they are related to the customer experience.

In general, the primary processes are also related to the brand’s core business, also called core business.

Remember the example we gave at the beginning of this article? We can say that, in a shoe production and retail business, the primary processes would be:

  • shoe production;
  • product quality control;
  • sale of the shoes.

2. Support Processes

Second are the support processes. As the name implies, they correspond to support activities, and therefore are not directly related to the external audience.

Attention! While not directly linked to the external audience, support processes are extremely important to ensure a good customer experience.

Want to see why?

Support processes are linked to areas that directly impact the primary processes, ensuring that the offer of products or services happens in a fluid and coherent way, without presenting problems.

Some examples of organizational support processes are:

  • creation of marketing and sales campaigns;
  • employees training;
  • financial and accounting processes.

3. Management processes

Finally, we have the managerial organizational processes. In this case, the name also says a lot, since we are talking exactly about the activities and processes that relate to the strategic management of the business.

Despite being the last item on this list, understanding what managerial organizational processes are allows us to understand that they are, in fact, essential for the smooth running of the other two types of processes.

This is because they reflect leadership competencies, responsible for guiding and guiding the other sectors.

See some examples of management processes to understand how they help bring more efficiency to companies’ activities:

  • performance analysis;
  • strategy development;
  • creation of strategic planning ;
  • feedbacks and meetings with teams.

How to improve organizational processes in the company? 4 tips 

Now that you know what organizational processes are and know the 3 main types of activities, it’s time to get down to business.

If you’re in doubt about how to improve organizational processes in your company, don’t worry. Read on to learn about our 4 golden tips.

1. Follow the PDCA steps

If you work with process management, you are certainly already familiar with PDCA. But if the acronym doesn’t tell you anything, let’s recap!

PDCA is an organizational process management tool. It guides the performance of activities in a cycle divided into 4 fundamental steps:

  • Plan
  • Do (Perform)
  • Check (Evaluate/Measure)
  • Act/Adjust

With the help of the PDCA cycle, it is possible to create a coherent and organized follow-up routine, focused on acting continuously in favor of process improvements.

Want to know a little more about PDCA? Watch the video below!

2. Incorporate new trends and tools

Another secret to going further in the management of organizational processes is related to new technologies.

In a highly digitized and volatile corporate scenario, companies that stay tuned to trends and open to incorporate new tools come out ahead. That’s because they enable process optimization and task automation.

As a result, companies find their teams more motivated, focused on the strategic part of their work and prepared to take assertive decisions autonomously.

3. Create multidisciplinary teams to drive new processes

In addition to knowing what organizational processes are, understanding how to use them is essential. And one of the ways to do this is to encourage collaborative work between multidisciplinary teams.

Think with us: if your company is facing difficulties in managing processes, how about calling a representative of each essential process to collectively think about suggestions for improvement?

According to the Go Remotely portal , 75% of company employees believe in the importance of collaboration in companies. Additionally, employees now spend about 50% more time in collaborative work.

4. Conduct training and keep the team formed

Working with high-performance teams is an effective way to optimize organizational processes. And one of the most effective tools to develop professionals with this profile is training.

It is possible to create training strategies to develop a variety of skills, from creativity (the LEGO methodology is a good example of training for this purpose) to professional skills such as advanced negotiation or consultative selling ).

If, in addition to understanding what organizational processes are, you believe it is time to invest in changes in your company, we can help you!

The Sales Specialization Institute specializes in training and team development. Through practical and exclusive methodologies, our team offers the best and most complete solutions to meet your business needs.

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