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How to make cards for clients is a question that any company or professional in the commercial area may have.

Before starting, it is necessary to understand that there are different forms of card, such as: business card (presentation) and loyalty card. The two models are used to create bonds between the brand and the customer, but at different times.

Understand, in this content, what each one of them is and learn, once and for all, how to make cards for customers.

What is a business card

Often used as a contact, the business card is the perfect medium to establish an initial connection with the consumer.

It can be delivered in both first conversations and subsequent conversations, but your focus is really on the moment of presentation .

In it, there is only basic information, such as the company name, address, email, telephone number and, of course, the name of the seller. 

Benefits of a Business Card

There are many advantages associated with using a business card, but the main one is recognition. After all, as the popular saying goes “ who is not seen, is not remembered ”. In other words, is a single presentation enough to make the consumer remember the company in future moments?

Knowing how to make a card for customers that works as a presentation is the same as generating an opportunity for a meeting again, it means being present in the market.

Other benefits are:

Constant mental trigger

Imagine that, on any given day, while going through his wallet, a contact sees your business card and remembers your store and the products or services you offer.

Even if she doesn’t buy it at the time, do you realize that you’ve generated the opportunity to create in her the living memory of what you sell and that you can find solutions to her problems with you?

This is just a mental trigger , a strategy to awaken in the other’s mind the need to buy something , revealing information that was already in her subconscious.


Certainly, another benefit of knowing how to make cards for clients is to bring professionalism to the brand. For example, imagine a store where salespeople write their contacts on random papers to hand out to customers who say the famous “ I’ll be back later ” or “ contact me later ”.

For sure, the store with personalized business cards, with the brand identity and the names of the attendants, generates more opportunities for customers to remember it later . After all, a person is more likely to keep a contact card than just any piece of paper. Is not it?!

What is a loyalty card

Now, this card model is different from the previous one. The first point is that it doesn’t necessarily have to be in a traditional format. But it is interesting for its ease of handling and because it can be kept in your wallet, pocket or car, for example.

This device works as a customer loyalty strategy and is widely used within a loyalty program.

It is probably one of the most common in retail or commercial establishments where there is frequent and personal interaction with consumers , such as beauty salons and snack bars.

An example is when an ice cream shop stamps the customer’s card every time he visits it and consumes something, until all spaces are filled and he gets an ‘X’ for free.

Benefits of a loyalty card

Not far from the previous model, the loyalty card also helps in brand recognition. It is given to customers who have already had an interaction with the store, whether it is the first one or not.

The card may contain basic contact information, but not only that. This model also offers the opportunity to build customer loyalty and creates an opportunity to generate recognition in the market through reciprocity, which is the act of giving something and, in the mind of the other, awakening the need to give back.

Another benefit linked to the loyalty card is the simple and free advertising that can be made on top of it, as this way it is possible for customers to advertise themselves.

This happens when the audience is engaged with the brand. Naturally there is more consumption, which makes it more visible and certainly more talked about.

When to make a business or loyalty card?


The business card cannot be considered a “luxury”. It is a necessity , a basic element of any store or business, be it small, medium or large.

With it, the seller can introduce himself and establish an initial contact, leaving his data so that the customer can return and talk to him again.

There are also those more comprehensive business cards that don’t contain the specific contact of an agent, but of the company. In these cases, it is common for them to be delivered to the reception or by any member of the team. However, in the commercial sector, the most common are those where the seller puts their contact information.

Now, the loyalty card, not unlike the previous case, also fits in all sectors. What changes is that there are simpler and more personal models that are used in smaller stores and establishments, where contact with customers is more intimate, and others that are used in larger places.

When the company is very large, there are customer loyalty programs that make more sense and can be better managed, such as those made by points on websites through the CPF, for example.

Integrate the two cards

Did you know you can integrate cards? Thinking that the two have the same goals (make the customer remember the brand and lead them to loyalty), using them together is a good strategy.

Think first about the loyalty card, because to create it you must have a loyalty program. 

From there, develop it as needed. For example, if the store sells children’s clothing and items such as diapers, pacifiers, baby bottles… Certainly the target audience needs to buy these products frequently, so create something like “when you buy ten packs of diapers, you get a baby body moisturizer ”.

On the card, you can place spaces to stamp whenever a sale is made.

Now, on the back, you put basic visiting information, such as name, phone number, email and, if you like, office hours. 

Integrating these two strategies helps when approaching customers . When delivering the business card, it will already be possible to talk about the loyalty program to the customer, which will add value to that first contact.

How to make cards for customers

To create a good card, the first point is to understand that it needs to be professional. There is no need for it to be flowery , the important thing is that it speaks to the brand’s visual identity.

With that in mind, hire a good professional to develop it. But, if you are skilled with image editing, layout and like to get your hands dirty, here are two tips to help you in this process:

As a last tip, you can download business card templates from free image bank sites and just change the information you like. But be careful not to get generic and without your own identity. If there is a possibility, hire a professional!


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