You wouldn’t think there’d be an answer for that question – it just sounds too good to be true. However, you’d be wrong. The answer is Content Curation. It’s an activity that is being used more all the time by smart Internet marketers. If you’re not familiar with the term, here’s a short definition:
“Content Curation is the act of discovering, organizing, and presenting digital content that is relevant to a particular topic or interest.”
Content is Still King
As the Internet evolves, it’s true that content is still the path to improving your visibility online. But, there are some issues about creating content:
- Our blogs and social media sites don’t often have a lot of authority with the search engines. Content we publish on those sites doesn’t have the same power that content published on a high-authority website would have.
- Creating original content for your blog and your social media sites takes more time than many of us have to devote to it.
How Does Content Curation Help?
The Authority Issue: There are content curation tools you can use online to create a presence on very high-authority websites. Your “content hubs” are on websites with extremely high visibility on the Internet. For example, here are the rankings for two of the most popular content curation websites:
Google Page Rank: 8 out of 10
Domain Authority: 91 out of 100
Page Authority: 92 out of 100
Google Page Rank: 7 out of 10
Domain Authority: 89 out of 100
Page Authority: 72 out of 100
Compare those ratings to your own website. You can use this free online authority checker. Just be sure to answer the “test for being human” located between where you enter your domain name and the “Check Domain” button. I first thought it was just an ad and ignored it.
The Time Issue: If you had to spend your time roaming the Internet discovering, organizing and presenting digital content, it would probably take longer than writing original content. The good news is that the online content curation tools make the process much easier.
The SEO/Social Media Issue: The search engines are looking for natural linking structures that give your online sites the authority to rank well. Content curation gives you the opportunity to create a network of links, and to keep your social media sites active with valuable information that people can’t find elsewhere.
For example, consider Storify. That site lets you pull together information from the web that tells a story about a topic. Let’s assume you write a blog post about buying your first home, or a luxury home, or a vacation home – you get the idea. You can include that post in a story that also includes links to other useful information on the topic, along with your commentary that ties all the information together. Then:
- Your story will establish links to your website or blog from a high-authority content hub.
- The same story will also include links to other high-authority sites you collected for your story, improving the authority of the story itself.
- Share that story on your social media sites, creating a unique and useful post. You’ll establish a link from your social media sites to your content hub at Storify.
The links that are established look more natural than a situation where you have several links only coming in to your site. Your content hub will link to your blog, your social media will link to the content hub, which links to your website. People visiting your social media sites may share that story, and someone on Storify may pull your story into one of theirs. The linking opportunities are almost endless.
Want to see an example? Take a look at Bill Gassett’s Storify hub. Bill is a top agent in Massachusetts and a recognized authority on Internet marketing.
What about you? Are you using content curation? Would you like to?